Piccadilly Circus Store

London’s ULTIMATE K-SPOT

K-playground is where K-POP and K-Lifestyle come together to create a new kind of playground.
A space where music, fashion, and culture blend into one — bringing the energy of Korea to life, in the most fun and authentic way.

We’re more than just a store. We’re a place where fans laugh, connect, and collect memories.

30-34 Haymarket, Basement Level, Piccadilly Circus, SW1Y 4EX, London, UK

Our mission isn’t only to sell products — it’s to create a cultural platform that celebrates passion, creativity, and connection among K-culture lovers around the world.

K-pop’s heart, Europe’s only photocard store.

From albums to lightsticks — your fandom starts here.

Glow up with the trends straight from Seoul.

Sing it loud, feel the vibe — the K-way.

Map

Find Us

30-34 Haymarket, Basement Level, Piccadilly Circus, SW1Y 4EX, London, UK

Just 1 minute by walk from the Piccadilly Circus Tube station.

Opening Hours

Sunday - Wednesday 10:00 - 22:30

Thursday - Saturday 10:00 - 23:30

Contact Us

shop.piccadilly@kplayground.co.uk